Creed is a unique luxury fragrance brand, being the only one in the world today to be owned by and passed on within a family from one generation to another since 1760, when the company was founded. The company is now being run by the sixth and seventh generation of James Henry Creed, who founded the brand in London. The brand relocated to Paris in mid 1800s. Over the years, they have created fragrances for royal families across the world. The brand is known for fragrances created from natural and rare aromas to create unique one of a kind blends and rich royal fragrances.